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December 15 2014


Does TV Advertising Cost So Much?

Why Does TV Promotion Cost So Much?

What exactly is the first thing? If you are honest, you most likely switch in the TV (although if you have kids home from school the TV is likely on already). Since black and white pictures first beamed into our living rooms we've been endlessly amused by the rapidly evolving TV industry. And since the very first broadcast, firms have been vying for attention with ever more creative TV advertisements. TVs are the most pervasive device in the home, which makes television advertising the most popular medium, despite the notoriously high advertising costs.

But why is it so expensive?

For starters, you should hire an advertising agency. You most likely don't understand what makes television ads tick; you're also not likely to have all the applicable facts and figures at your finger tips unless your organization is TV. Advertising agencies make it their company to be aware of the minutiae that make advertisements work; such as viewership for specific channels at particular times. Services don't come cheap, but right the price is worth your advertising campaign, if you would like to get it.

If you don't fancy relinquishing total control to a service you'll have to hire some professionals. For example, you'll want a director, actors, cameramen, light technicians and also a script writer. Afterward there are several other pesky details, such as sorting out clothing and accessories and hiring the place and caterers. It's additionally recommended to get some advice from someone who understands what is and is not let in an ad; all the legal ramifications. You can see the prices escalating (and why most folks select an advertising agency or media buyer, as all this is included in the fee).

Even in the event that you are going to be the star of your advertisement and are confident enough to compose your own script nearly all of the costs mentioned previously still apply.

Then there is the small matter of purchasing airtime. Prime time advertisements, which can be anywhere between 23:00 and 18:00 (a lot is contingent on the station), will cost a great deal more than advertisements during the midst of the day. But you might be suited by midday time slots, particularly when you're targeting the retired age bracket or stay-at-home moms. Advertising during high profile events, like sports world cups, may also cost you more than during routine screening.

Eventually, your budget has to stretch to multiple viewings. No TV ad, regardless of how nicely created, is successful http://www.eclecticmotion.com if it's just aired once. Advertising experts say that folks should see an advertising between five and seven times for it to get their attention that is appropriate. But while advertisements are on, because individuals do not always focus, you'll need to run it between three and four times a day for several days (read weeks) for it to work.

TV promotion certainly has its advantages, but the costs will outweigh the returns unless you can afford a protracted effort.

Tags: TV Advertising

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